How many times has a brand post caught your attention on your Facebook news feed? Chances are, not very often. In 2018, Mark Zuckerberg announced that the company would be shifting focus to “meaningful social interactions.” This meant that people could expect to see “more (posts) from friends, family and groups” and “less public content like posts from businesses, brands and media.” Since this change, it has gotten harder to find organic reach success . But if you think ads can guarantee you engagement and shares, you’re mistaken. The truth is: whether you’re putting out paid ads or organic posts, you’re not just competing with other brands but you’re also competing with posts from users’ friends and family. One of the most effective ways to stand out and gain visibility in a crowded Facebook news feed is with the use of visuals in your social media strategy . Let’s take a look at eight visual tactics to boost engagement and shares on your Facebook posts. 1. Show produ