In the fast-moving world of local SEO, citations are one of those fundamentals that quietly do a lot of heavy lifting. Simply put, a citation is any online mention of your business’s Name, Address, and Phone number (NAP) 1 . These mentions help Google understand that your business is real, active, and relevant to people searching locally. The more consistent and credible your citations are, the more confident Google becomes in showing your business in search results and on Google Maps. With Google My Business now rebranded as Google Business Profile (GBP) , Google My Maps Citation matter more than ever. Google relies on them as trust signals. When your business details appear accurately across maps, directories, and websites, it reinforces your legitimacy and strengthens your local presence. This guide breaks down Google Map citations in a practical, easy-to-understand way. You’ll learn why they’re important for GBP and local SEO, and how to create custom maps using Goo...