Course Modules

Search Engine Optimization (SEO) Training Curriculum

Module 1: SEO Foundations & Search Engine Mechanics

• What is SEO? Why is it important in 2025?

• How Search Engines Work: Crawling, Indexing & Ranking

• Understanding SERPs: Featured Snippets, Rich Results, Zero-Click

• Introduction to Generative Search (SGE) and AI Search Models

• Search Engine Algorithms: Google, Bing, and Emerging AI Engines

Module 2: Keyword Research & Content Strategy

• Types of Keywords: Short-tail, Long-tail, LSI, Intent-Based

• Using AI Tools for Keyword Discovery (Ahrefs, Semrush, ChatGPT, SurferSEO)

• Keyword Clustering & Topical Authority

• Competitor Keyword Gap Analysis

• Mapping Keywords to Buyer Journey & Funnel

• Building a Content Strategy with AI

Module 3: On-Page SEO Optimization

• HTML Tags: Title, Meta Description, Header Tags

• Internal Linking Structure & Content Siloing

• URL Structure, Slug Optimization, Canonical Tags

• Image Optimization (Alt Tags, Compression, WebP)

• Page Speed, Mobile Friendliness & Core Web Vitals

• Using ChatGPT/Surfer for AI-Assisted On-Page Audits

Module 4: Technical SEO (with AI Support)

• Site Architecture & Crawlability

• Sitemap.xml, Robots.txt Configuration

• HTTPS, Redirects, Pagination & Canonicals

• Schema Markup: JSON-LD, FAQ, Product, Video

• Tools: Screaming Frog, Google Search Console, Sitebulb

• Automating Technical Checks with AI Scripts

Module 5: Content-Driven SEO + Blogging

• EO Writing with AI (ChatGPT, Jasper, Frase)

• Creating Pillar + Cluster Content

• Optimizing Blogs for Readability & Rankability

• Embedding Videos, Infographics & Rich Media

• Updating Old Content for SEO Gains

• Content Calendar using AI Tools (Notion, Trello + ChatGPT)

Module 6: SEO 2.0 – LLM SEO, AEO & GEO

 

• What is LLM SEO? (Optimizing for ChatGPT, SGE, Gemini, Perplexity)

• AEO (Answer Engine Optimization) Techniques

• Structured Content for Chat Interfaces & AI Bots

• GEO (Generative Engine Optimization) Frameworks

• Schema for AI Results (Q&A, How-to, Review)

• Tools: AlsoAsked, InLinks, Merkle, Prompt Engineering for SEO

Module 7: Off-Page SEO & Link Building

• Link Building Basics & Strategies

• Guest Blogging, Broken Link Building, Skyscraper Method

• HARO, Brand Mentions & Digital PR

• Local Citations & Business Listings

• Backlink Audits & Disavow Files

• AI for Outreach Email Writing & Link Prospecting

Module 8: Local SEO (Hyderabad Focused)

• Google Business Profile Optimization

• NAP Consistency & Local Listings

• Local Keyword Research & Content Creation

• Managing Reviews & Ratings

• Local Link Building (Events, Directories, Local News)

• Voice Search & Mobile SEO for Local Reach

Module 9: E-Commerce SEO (Optional Advanced Track)

Accordion Content

Module 9: E-Commerce SEO (Optional Advanced Track)

• Product Page SEO

• Collection/Category Page Optimization

• Reviews, Ratings & Structured Data

• Shopify/WooCommerce SEO Tactics

• E-commerce Keyword Research

• Crawl Budget & Faceted Navigation SEO

Module 10: SEO Tools Mastery

• Google Search Console

• Google Analytics 4 (GA4)

• Ahrefs, SEMrush, Ubersuggest

• Screaming Frog SEO Spider

• SurferSEO, Frase, NeuronWriter

• ChatGPT/AI Integration in Workflow

Module 11: Reporting, Audits & Strategy Building

• SEO Audits – Manual & AI-Based

• Monthly Reporting Templates with Google Looker Studio

• Client Presentation and SEO Strategy Pitches

• KPIs: Traffic, CTR, Bounce Rate, Conversions

• Real-Life SEO Case Studies (Local & National Brands)

Capstone Project & Certification

• Audit a Real Website + Optimization Plan

• Build a Content Strategy with AI Tools

• Run a Local SEO Campaign for Hyderabad Market

• Skill Kshetra SEO Certification

• Support for Freelancing & Job Interviews

Key Features of the SEO Training Course

✅ Live Project-Based Learning

✅ AI-Powered Keyword & Content Tools

✅ Freelancing and Job-Ready SEO Skills

✅ Google & Skill Kshetra Certifications

✅ Online + Classroom Training in Hyderabad

Your journey into the future of digital marketing begins here

SEO SpecialistRole: Optimizes websites to rank higher in search engines. Average Salary: ₹3.5 LPA – ₹6 LPAContent Marketing ManagerRole: Develops and executes content strategies that drive traffic. Average Salary: ₹6 LPA – ₹12 LPASEO AnalystRole: Tracks website performance, runs SEO audits, and improves rankings. Average Salary: ₹3 LPA – ₹5.5 LPADigital Marketing ManagerRole: Leads complete online marketing campaigns, including SEO. Average Salary: ₹8 LPA – ₹18 LPAE-commerce SEO ManagerRole: Boosts product visibility & sales through search optimization. Average Salary: ₹5 LPA – ₹10 LPASEO Freelancer / ConsultantRole: Works independently with multiple clients on SEO projects. Average Salary: ₹50,000 – ₹1,50,000+ per month (project-based)